Strategic design leader with 20+ years of experience in design strategy, product and service design, and digital transformation in healthcare, e-commerce, and other high-requirement areas.
Proven expertise in human-centered design, research, workshops, journey mapping, service blueprints, and leading teams of UX Designers and Strategists.
PW: cashew-patent-excel-flyer
Design & Strategy: UX/UI Design | Component design | Design strategy | Content strategy | Service design | Digital transformation | Audience definition | Journey mapping | Service blueprints | Healthcare | E-commerce and multi-channel retail
UX Research: Qualitative | Quantitative | User interviews | Focus groups | Ethnographic studies | Survey design and analysis | A/B testing | Usability testing | Heuristic evaluations | User needs assessment | User behavior analysis | Pain point identification
Leadership: Team building, mentoring, and development | Collaborative and innovative culture building | Strategic direction and guidance | Best practices leadership | User-centered approach advocacy
Innovation: Consulting for AI-driven solutions, chatbots, and automation | Design Operations | Process optimization | Design-thinking | Stakeholder management | Co-creation workshops
Commercial Experience
Healthcare Experience
Ben Oderwald 